About zhulitouzi.com

Our purpose

zhulitouzi.com is helping small business owners and decision makers find the right tools and services to help them grow their businesses. We connect small- to mid-size businesses with in-depth research, product reviews, and expert recommendations. Through our customized content, business owners will find better ways to save time, prove ROI, generate more revenue, and retain more customers.

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What we do

We offer practical and actionable advice on topics that impact your business’ financial health—borrowing, accounting, inventory management, point of sale software, and business taxes, for starters.

We dig into the details of small business financing with in-depth reviews of banks, online lenders, and other financial products to help you make informed decisions about the type of financing that will best meet your business needs.

We do head-to-head reviews of the common software products businesses use to keep the books, manage inventory, and process payments to help you stay on top of your business’ financial health.

We’ll also give you our take on the latest news and information about the business trends that will impact your business’ bottom line.

How we review brands, products, and services

Our team of business experts spend hours researching the banks, lenders, software, and other financial services you use to make sure you have the most comprehensive information possible to help you make informed decisions.

We collect and analyze data, review industry ratings, talk to customers, and speak with the individual brands to confirm pricing and terms. Our data sources are thoroughly fact-checked, and every review, comparison, or article is edited for clarity and integrity.

We understand the important role your business plays in our economy and commit to being accurate, candid, and fair as we share important information you can use to help your business grow and thrive.

Our mission is to help consumers make informed purchase decisions. While we strive to keep our reviews as unbiased as possible, we do receive affiliate compensation through some of our links. This can affect which services appear on our site and where we rank them. Our affiliate compensation allows us to maintain an ad-free website and provide a free service to our readers.

Briefcase Approach
100,000

Businesses reached per year

Globe Approach
200

Small-business owners surveyed

Analysis Approach
265

Brands & services researched

Coffee Approach
3,891

Yearly cups of coffee

Our Team

Laura West
Laura West

Managing Editor

As a die-hard rule-follower, Laura knew she wanted to be copy editor since she was 12 years old. Over the years, she worked to develop and improve her craft and currently has three years’ experience in professional copy editing. Having watched her own mom build a small business, Laura is passionate about helping readers find simple answers to their tough business questions.

Chloe Goodshore
Chloe Goodshore

Senior Staff Writer

Chloe covers business financing and loans for zhulitouzi.com. She has worked with many small businesses over the past 10 years, from video game stores to law firms. Those years watching frustrated business owners try to sift through their many options gave her a passion for breaking down complex business topics. She wants to help business owners spend less time agonizing over their businesses so they can spend more time running them.

Kylie McQuarrie
Kylie McQuarrie

Staff Writer

Kylie spent two of the last four years writing for and with small-business owners—from dentists in Australia to plumbers in the Midwest. She spent the other two writing in depth about internet and security. She’s passionate about reading, hiking, and dedicating every spare second to writing for fun (at lunch, between meetings, on the train, before breakfast . . . ). Her content helps small-business owners tackle the logistics of running a business so they can focus more on their passions too.

Courtenay Stevens
Courtenay Stevens

Staff Writer

Courtenay cut her teeth (and occasionally her tongue) on the world of business when she was eight years old, licking envelopes to help her dad mail calendars to his clients. Ever since, she has fostered a passion for entrepreneurship, which makes small business one of her favorite topics to write about. When Courtenay isn’t writing, she enjoys podcasting about pop culture and attempting to keep up with her hellspawn (aka children).

Andrew Mosteller
Andrew Mosteller

Staff Writer

For four years, Andrew has been writing copy to help business owners expand, manage, and advertise their unique brands. His upbringing in an entrepreneurial family nurtured a passion for small business at a young age. Andrew’s father, an equity fund manager, taught him the ins and outs of investment financing and owning and operating a successful business. Now he brings his expertise and experience to entrepreneurs as a regular contributor on zhulitouzi.com.

Micah Pratt
Micah Pratt

Director

In her seven years working in digital marketing, Micah Pratt has worked with several start-up websites providing SEO, content strategy, and content marketing support. Currently in her role as the online marketing manager for zhulitouzi.com, Micah focuses mainly on helping small business owners make financially smart business decisions.

Interested in joining our team? Visit our careers page.

How we make money

Our purpose is to help decision makers like you find the right tools and services to grow your business—and we want to grow our business too. We’ve assembled and paid a small but growing team of professionals focused on helping the small business market.

We partner with certain brands who compensate us when readers choose to purchase a product or service based on our recommendations.

While we strive to keep our reviews as unbiased as possible, we do receive affiliate compensation through some of our links. This can affect which services appear on our site and where we rank them. Our affiliate compensation allows us to maintain an ad-free website and provide a free service to our readers.

These partners do not decide what opinions we publish or how we research or analyze our recommendations—but they may influence how some products and services appear on the site. And—because they are our partners—we may take into account how interested customers are in our partners’ services when designing our review methods.

Our writers and other staff are not directly compensated by our brand for any positive or negative reviews, nor is staff performance based on reviewing brands or products favorably or unfavorably.

Again, our bottom line is you. If we can help you grow your bottom line too, then we’ve done our job—no matter what compensation we might receive.

Grow your business today

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